MAJOR FOOD GROUP
Major Food Group is considered one of the most creative companies in the world (per GQ Magazine). The company owns and operated brands such as CARBONE, TORRISI, THE GRILL, THE POOL, THE LOBSTER CLUB, ZZ’s MEMBERS CLUB, SADELLE’S, CONTESSA, DIRTY FRENCH, DIRTY FRENCH STEAK, and PARM; 50+ properties globally. Evolving the company’s digital stack, cross pollinating insights and messaging among brands resulted in significant gains.
JOSÉ ANDRÉS GROUP - COMING SOON
Jimmy at the james - New York and chicago
Jimmy is an iconic nightlife brand in New York. In addition to serving as an amenity of The James hotel guest, the primary audience extended beyond this. Targeting New York City’s young trendsetters and tastemakers, we stayed true to both Jimmy and James core values; becoming an intrinsic part of the local downtown scene. Thereby, the voice was distinct from James, appealing to and creating a dialog with this audience. Ultimately the success has been unprecedented, taking on a life of its own as a New York destination.
With the goal of reinforcing Jimmy's seasonal outdoor space to the local community.
David burke - Chicago and New York
David Burke's Primehouse was the pinnacle of Steakhouse dining in Chicago, a successful outlet, winning a multitude of accolades. As consumer tastes changed, Prime Spot was created to appeal to the increasing informal sensibilities of the local community - a casual mid-day dining outlet. We concepted a completely new dining experience; butcher paper replaced tablecloths. uniforms toned down with aprons, menus re-imagined with a whimsical sensibility, even business cards and coasters re-invented to communicate the ease and lightheartedness of the locale. Via this campaign, mid-day covers increased 22%, thereby positively impacting the outlet’s bottom line.
Targeting the local Chicago community, this campaign positioned Jimmy as being a leader in Chicago's local cocktail culture.
geoffrey zakarian - the national
Geoffrey Zakarian
While launching The National with Denihan and Geoffrey Zakarian, Zakarian was at the height of his celebrity status, celebrated locally, nationally and internationally. Connecting the name of this new dining experience was a nod to his stature, in addition to the menu’s philosophy. From a brand development perspective, Celebrity Chef Geoffrey Zakarian was the draw, thus the Zakarian brand was brought to the forefront, celebrating his celebrity status as a culinary master (chef) and in turn personalizing the guest experience
Seasonal, promotionally driven CRM initiatives.
art smith - art and Soul restaurant
Washington DC Weddings
Weddings compliments of Celebrity Chef Art Smith
Affinia Chicago Weddings
Reinforcing the modern yet elegant experiences possible at the Chicago property.