CORNELIA DAY SPA
CORNELIA DAY SPA
I've worked with Cornelia Spa in two capacities. During my time with Intagio Media I led the brand's media strategy, exposing the brand to a wider (consumer) audience. I successfully partnered the brand with key influencers including Bergdorf Goodman, despite the product line not being carried in store.
Most recently, I led the brand's overall strategy, positioning it as a resort in and of itself. In addition to driving traffic among guests of The Surrey, I sought to gain exposure and generate trial among the local NYC community - with a heavy concentration targeting the immediate community, Manhattan's Upper East Side.
completely BARE SPAS
We made the president of Completely Bare, Cindy Barshop, the face of the brand, partnering with PR she was frequently interviewed, telling her story, supporting the promotion and publicity of the retail spa locations and product line.
COMPLETELY BARE
Working with Completely Bare's Executive team, I launched several Spa locations in key major metro markets across the US, a launch which dovetailed with the brand President's appearance on Real Housewives of New York (RHNY). In addition to opening a multitude of locations, I worked with the Executive team to conceptualize, create and introduce a retail product line, securing distribution nationally. Lastly, by creating an early influencer program, we garnered additional press and social media exposure, a grass roots effort to further expand Completely Bare's reach.