Baccarat Hotels & RESORTS

Investor Presentation

Copy of Baccarat Hotel New York - Positioning Book

Website Development

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OVERVIEW

Baccarat Hotels & Resorts is SH Hotels marquee brand, one of SH Hotels early endeavors. The company’s SVP of Brand Management brought me in after another agency had flubbed the launch, with the goal being to re-launch the Baccarat Hotels & Resorts brand.

Recognizing Baccarat’s uniqueness, and potential to embrace its elevated experience, I sought to distinguish Baccarat from the competitive landscape and create a new uber-luxury niche in the marketplace.

Working with brand management, my team and I crafted a distinct voice for Baccarat Hotels & Resorts, translating this into both consumer and investor communication, website messaging, advertising, in addition to development presentation. Key alliances and brand partnerships were also established and quickly nurtured to evolve the guest experience further.

Initial print campaign using existing assets for there was no funding available to support a photo shoot.

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