Baccarat Hotels & RESORTS
OVERVIEW
Baccarat Hotels & Resorts is SH Group’s marquee brand, The company’s SVP of Brand Management brought me in after another agency had flubbed the brand launch, with the marching orders being to re-launch the Baccarat Hotels & Resorts brand.
Recognizing Baccarat’s uniqueness and specialness in the marketplace, and its potential to embrace a truly elevated experience, I sought to distinguish Baccarat from the competitive landscape and carve out a new uber-luxury niche.
Working with SH Group’s brand management team, we collaborated to craft a voice for Baccarat Hotels & Resorts, a distinct one that we ultimately translated into both consumer and investor communication, website messaging, advertising, in addition to an investor development presentation. Strategic alliances and brand partnerships were also established and quickly nurtured to evolve the guest experience even further.
INVESTMENT BOOK
BRAND ADVERTISING
INSPIRATIONAL IMAGERY
WEBSITE
